Ethics Matter. We believe that regenerative, organic, and sustainable practices are not only the right thing to do for our planet, but also produce unparalleled quality.

Our purpose is built from a passion for the people and plants we work with. Commerce is secondary to ethos.

The producers we work with are primarily small family farms, capable of a much higher level of control and care over their crops than any Mega grow simply claiming “sun grown”. Quantity and quality are on opposing ends of the spectrum and our collective resources are precious.

Sun grown and indoor cultivation can both be done with sustainability and organic practices and can both be excessively wasteful. When bringing light to how a product is grown, we want to differentiate those with higher ethical industry standards and emphasize a significant agricultural standard as a marker of quality.